THE ART & SCIENCE OF
POWERFUL BRAND COMMUNICATION

AMERITEST SEES WHAT OTHERS DON'T

We decode the visual language of advertising using our proprietary Picture Sorts® to better understand how your advertising is working and the long-term brand memories it creates.

AMERITEST SEES THE ART AND SCIENCE IN RESEARCH

Great storytelling is our passion and at the heart of what we do, but we can’t forget the science. Our metrics have been proven to predict sales, usage and awareness to help successfully grow your brand.

AMERITEST SEES THE MEMORIES YOUR COMMUNICATIONS CREATE

Our visual and verbal diagnostic tools allow us to define the essence of your communications and measure their long-term contribution to your brand via the memories they create.

AMERITEST SEES THE FULL PICTURE

Regardless of where you are in the creative development process, our curiosity, passion and expertise provide our clients superior, actionable insights, across all of your brand’s touch points, in a way that no one else can.

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News. Publications. Research. More!

A Twisted Story: The Power Of Unexpected Turns In Advertising


Brands can use the power of storytelling to help consumers internalize the facts and shape their perceptions about the brand.

Carolyn Stewart 02.12.2018

Bridging the academic-practice gap through big data research


The proliferation of advances in technology and communication have led to the formation of “big data” research and the argument that big data will ...

Brian Gillespie, Christian Otto, Charles Young

Connecting The Dots: How Brands Can Play In The Political Arena


When a brand tries to play in the political space, it needs to follow the rules of the game. What are some of these rules and how fine is the line between winning and losing?

Vicky Wilson 1.11.2018

What's the Reality of Your Perception?


How our perceptions can rule our decisions.

Becarren Schultz 8.16.2017