"It bothered me a whole lot that you would look at a piece of film that you really like and turn it into something really ugly: numbers and verbatims and things like that. I’d been struggling with this at the agency, and I was literally riding the bus home and it came to me: If I thought about testing advertising [content] as if it were a little movie, I could fundamentally change how we analyze film." -Chuck Young, Ameritest Founder and CEO