WHAT'S WITH THE HORSE?

Ameritest’s founder and CEO, Chuck Young, drew inspiration for his proprietary Picture Sorts from Edweard Muybridge, a pioneer in the photographic studies of motion. Because the human eye could not break down the action at the quick gaits of the trot and gallop, Muybridge sequentially photographed a horse to empower people to observe the invisible and definitely state, “Yes, when a horse runs, all four feet DO leave the ground at the same time.” Young realized that taking the same approach to creative research would allow clients to see what others don’t.